A brand is comprehensive: the company's personality and values expressed by name, visual look and feel, messaging and tone. Even a very early stage company looking for users and investors will benefit by a meaningful and distinctive brand. This offering includes:
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Research: competition, market. Deliverable: positioning report and draft brand pillars.
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Naming: research and rationale for 8-12 naming concepts. Workshop to hone down and test list to derive top 3 concepts.
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Preliminary brand design: logotype, color palettedeck template, positioning message (does not include full branding guidelines ).
Duration: 6 - 9 weeks. $22K - $36K